Idea for a gig

It was only a few weeks back that I and a friend were discussing our future as businessmen. One word to decribe it all – pathetic. With no formal educational or work experience in the field, we are still adamant at doing something with in Islamabad.

Agreed Islamabad is not most fertile of businiess soils, more political and artistic seeds flourish here. But there isnt anything bad at atleast trying our luck. So, we began, with our vast knowledge on what to do, we ended up thinking of either making a t-shirt desgining business, or start our own ‘event management’ company. Hasnt the vastness or our knowledge helped us there! ‘Event management’, Uff! I hate that word. Coz everyone seems to be doing that. And with out a place or our own, getting event venues in Islamabad is quite costly.

Anyways, we returned to making t-shirts for the Pakistani… but no, again, alot of capital was required as compared to the other alternative. So, we ended up thinking of doing a single event, and then building up from there if there was enough juice left or we were motivated enough.

My friend has alot of good connections with various undergound, and popular bands in Islamabad and Lahore. These two cities also suit us for thier relatively easier access through roads. Peshawar, no, no :D And I have alot of good connections with some people with the will to finance such an event… muhaha :P So, everything start clicking together.

Now we are down to deciding to go for the final push or not (ok, stop imagining :/ ). All we lack is the knowledge about the risks envolved. Do you really think a good gig with a relatively cheap ticket and two or three nice bands is worth your time? How about for Mekaal Hassan, Call or Visaal?

Islamabad is a great city, with a really receptive and appreciative crowd. I think a small gig would be the perfect thing for this place. The reviews from the 3-4-5 Comedian’s Tour are really motivating – people are really open to sarcasm and comedy, so why not a little music. I think we are an entertainment starved city that could really use some outlets like these.

6 Comments so far

  1. Yahya (unregistered) on November 30th, 2006 @ 4:04 am

    Phil the music event idea is great. Just don’t go the cheap tickets route. Costs mount up very quickly plus you need revenue to carry on. There are plenty of people who will buy relatively expensive tickets if you can sell the idea. Just arrange a great event with one or two nice high profile bands do the marketing and it should be OK (ish). No guarantees as you know but it should work from past experience.


  2. 1967 (unregistered) on November 30th, 2006 @ 9:02 am

    Before you jump into it, analyize, and understand the environment. Then take appropriate measures. Meet people who have already done such events and ask them of their feedback, assuming if you have not already. I think in anycase you would be in a no lose situation. Even if you get a blow in a little bit financial terms, I am sure you would learn from the experience. Financial matters can always be handled through proper risk management techniques.


  3. Fauzan (unregistered) on November 30th, 2006 @ 9:14 am

    Interesting Phill. What possible venues do you have in mind by the way ?


  4. Phil (unregistered) on November 30th, 2006 @ 11:57 pm

    Islamabad Club auditorium, Planet-X, Islamabad Club Lawn, National Library auditorium, Investment corporation auditorium… these are a few, we are still thinking. So I think we can make use of a business consultancy.


  5. Fauzan (unregistered) on December 1st, 2006 @ 9:01 am

    I see. I have an event management company by the name of WeCite Entertainment and we have done several unplugged sessions/gigs in Lahore primarily which were sponsored by Nokia and Netsol and covered by CNBC, Aaj Tv, and The NEWS. Islamabad in itself is a relatively new turf for us and we are eager to extend beyond Lahore with the stuff we bring about. Hope to hear more from you on the development of your project in the coming days :)


  6. Phil (unregistered) on December 1st, 2006 @ 5:50 pm

    Niceeee! Thanks Fauzaaaaaaaan!



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