Media Not a Helping Hand

It often happens that we see different hoardings, on the side of road, which say different things and left a question in our minds, especially when it comes to the women protection and education. Once I remember a hoarding, near Chaklala Base Rawalpindi, showing a woman in her office talking on her cell phone with her husband, who is at home taking care of his child. The concept really impressed me and makes me think of the reality that why no one ever did that before? It was really a great concept that any advertisement showed a working woman and a household husband, which is considered a sin in our society. I am sure this would have brought a great change in the thinking of the society or at least forced them to think about it.

Another hoarding related to bank loans. On one billboard a guy standing with his father and the writing was quoted that “now you can send your child abroad for further studies”. On another billboard, advertising the same bank loan, a bride standing with her father and the quotation was “now you can get loan for your daughters marriage” the thing I noticed there was that by looking at it, it does not seem to be any issue but if you go in deep you will notice that mostly advertisements related to females only depict an issue that is getting married and that is it. Do not girls have the right to go abroad and study? Why girls are only depicted as a great woman if she gets married soon and live her life with her husband. Our society is already committing crimes against women and what our media is doing to stop it. Is it educating the society in relation to women rights and issues?

We all have a responsibility on our shoulders to educate our nation in this regard or in any other, in which they are lacking behind. Our dramas, films, advertisements and radio can play a vital role in this regard. We say proudly that we are in 21st century but our actions are still the same stereotypical. Our women are still degraded and are living as third grade citizens. In our films, even female directors represent females in a bad way. Actresses are just there as a reward to the hero at the end, who come back home after a great fight and as a reward he gets the girl of his dream. Is this how we, as females, are playing our role in this world? There is no female who is a moral guidance to other females, who are looking for an idol. And I blame media for that. You will see news related to issues such as a gang rape or a burnt woman etc but you will never see or hear any news which shows their achievements.

It is been said that 90% of women watch television but the programs made are mostly for men. Cooking and sewing programs does not do any justice to women of Pakistan. Change your attitudes toward your mother, sister and daughter. And females have to realize that God has given them a lot of rights, which they have to fight for.

6 Comments so far

  1. JayJay (unregistered) on April 14th, 2007 @ 3:52 pm

    I am afraid women themselves will have to take a leading role to break the stereotypical image of women in Pakistan, as women all over the world did. Don’t expect any help from men as they will never be willing conduits in losing their domination vis-à-vis women. The change will have to come from women writers, leaders, journalists, politicians and so on. For instance, women can start providing feedback to script writers, who portray women in traditional submissive and subservient roles. I had hoped that with so many women in the Parliament and provincial assemblies, they could form a pressure group above their political affiliations, to bring about legislation which is pro-women but it does not seem to be happening in Pakistan. Do send MPs emails or letters to make your point.
    You have done the right thing by highlighting this as an issue but it has to be done repeatedly and more often.


  2. Ghalia Aymen (unregistered) on April 15th, 2007 @ 2:06 am

    yes “jayjay” you are right but how to make women realise this when they are busy making their homes. it is the society that has to be changed, as a whole. In a country where women are killed just because they cannot rule over the country,talking about zillai huma who has been killed by a fanatic saying that islam does not allow woman to rule. Women who are raising their voices belong to political parties and just fight for their seats in the parliment. somebody said it right “AURAT HE AURAT KI DUSHMAN HAI”.

    i believe that woman has to change her role by herself,do not relay on government. if we start thinking for eachother but not just about ourself we can change the exsiting situation of women.
    can you and me do something about it?


  3. 1967 (unregistered) on April 15th, 2007 @ 2:57 pm

    Excellent point brought forward Ghaliya. Women here do not have much choices than “chaddar and char dewari” when it comes to local culture . Though the situation is different in some educated factions, and in lower classes, where women work side by side with men. It’s more of the middle class that’s stuck in the loop of considering women as equals (or not) to every dimension of life. Women should also have same choices, as men, when it comes to choice in career and persuing their goals and dreams.


  4. Ghalia Aymen (unregistered) on April 17th, 2007 @ 10:28 am

    1967: even women in elite class and lower class face different types of discrimination, the intensity is different. we all agree that women should be recognized as equal to men, but the question is who will work for it? is government doing anything? as a women am i doing anything? the answer is….NO!
    then what is the solution?


  5. Fargham (unregistered) on April 18th, 2007 @ 1:49 pm

    This is the most positive post of you! It much better then before and It would take time. But have anybody even thought about the lives of women in remote areas, with no education and external exposure. Though there are good examples buts Its horrible as whole. But major thing is they don’t even wish to have a solution.


  6. Fargham (unregistered) on April 18th, 2007 @ 1:50 pm

    This is the most positive post of you! It(women rights situation) much better then before and It would take time.



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