Public Demand

A lot’s been said since the very advertisement went on air, a lot many people in Pakistan were disgusted by the “so-called rocking concept” BAAT BAN JAYAY . And interestingly, I heard ever since its airing people called the customer support service of Ufone to stop this ad (and this interesting thing that my friend narrated brought the idea of this post – our pathan brethren are for special furious). I, myself, am unable to understand what’s been tried to show in this – maybe a bit of liberalism and openness of minds.

Keeping aside the dance sequences, there was NO concept at all (if the creative director of the ad is reading ;-)) – Next time think real creatively please ….! Its becoming a trend to show some young gals n guys (mind you Meera is still 24)dancing and wow you know what, the ad is a hit. Make a melodious dancing tune to go with it, or as in this case, pick upa famous golden song. Contrary to this, India is quite ahead in creative and conceptual advertisements, from banks to drinks, you stick to teh ad till it finishes (if anyone has seen the Pepsi Gold ad or the Bank of India’s ad) …!

Most of the advertising industry is Karachi based – a fewer ones in Lahore and very rare in Islamabad … but wherever they are THINK … and THINK hard, think creative & new – don’t let the smoke overcome your thoughts and MIND YOU , the coyote girls are not PUBLIC DEMAND ….! Apart froma lesser fraction, Pakistanis as a whole, the normal pakistanis, I, you, and we meet every day are not much interested of the above or such stuff, I guess.

7 Comments so far

  1. DB9 (unregistered) on April 26th, 2007 @ 9:56 am

    Yeah! do some ads with Burqa wali girls with sticks talking on uphone, that will make you dumb conservative minds very happy.

    I dont see anything “wrong” with the ad, yes the choreography could be better. Hope to see more fun open-minded “normal” ads in future.

  2. 1967 (unregistered) on April 26th, 2007 @ 11:07 am

    Apart from the liberalism and fundamentalism wish wash I think the ad seriously lacks any creative aspect. A for [pine]Apple is right, even a food spices ad in India is more creative than the so called multinational ads here in the country. For example

    The Desi Ghee Ads have the same theme over and over again.The Motorcycle ads are pathetic and lack an sense at all. Telcom ads just revlove around young women and lads.

    However I believe it also depicts our national mindset pretty well. Ads are targetted for a niche market, and if the market is pretty dull and dum themselves what better can you expect…Education level in India is much better, and their consumer market are much educated than the “dhotee lacha folks” over here. If you don’t agree with my opinion, check out the latest mobilink ad featuring Iman Ali and Moamer Rana.

    I would suggest doing a public poll on the worse ads. This could strike some sense to the advertising industry. But as I said, ads wont change until our consumers do..and there is no chance that they will in the near future.

  3. JayJay (unregistered) on April 26th, 2007 @ 3:30 pm

    A for (Pine) Apple: I read your post. Then, re-read it. However, I failed to grasp the thrust of your argument. Perhaps, I should attribute it to my immature comprehension abilities.

    From whatever I could understand it, your only (lucid) objection is on the lack of “creativity” in this ad. There is no other valid criticism which you might have raised according to my understanding. If it is so, you would agree with me there are dozens of other ads which fit the bill. In fact, 1967 has also stated that is the case with the advertising industry in general that it suffers from lack of innovative thinking. My question is then why would you target this single ad for the lack of creativity if the problem is widespread? Does not make sense, unless you have other issues with this seemingly perfectly acceptable ad which you are reluctant to bring forth?

    I am also baffled with your statement “MIND YOU , the coyote girls are not PUBLIC DEMAND”. I wonder what made you say such sweeping statement on the behalf of “public”. Any surveys? If Ufone is happy is airing this ad, and persisting with it, the ad must be paying them dividends by helping them increase, or maintain at worst, their market share. I would not like something I won’t watch it, rather than insisting that Ufone takes it off as I don’t like it. If there is no “public demand”, the company will suffer and remove it but if they persist with it….The company is a commercial business and will not waste money had there been no demand from public for this ad.

    I have every right to feel myself a “normal Pakistani”. Please don’t make all encompassing judgments on my behalf.

  4. SELF (unregistered) on April 26th, 2007 @ 3:51 pm

    Sex sells creativity or not… who are we kidding. :P

  5. JayJay (unregistered) on April 26th, 2007 @ 4:10 pm

    I am sure there will not be a Ufone like ad in Saudi Arabia but\26\story_26-4-2007_pg7_4

  6. SELF (unregistered) on April 26th, 2007 @ 11:11 pm

    Interesting article on what Pakistani public really wants;

    Also read comments at the end.

  7. Abdul Wahid (unregistered) on May 11th, 2007 @ 12:03 pm

    is it indian add ??
    I thought it was indian …

    Women Bill :P

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